Innovating Brand Connections
Our Media Portfolio
Viola
Viola Communications is a major media company operating
across Dubai and Cairo, renowned for holding exclusive
outdoor advertising rights in Abu Dhabi on lampposts,
bridges, and buses. It operates as a subsidiary under
Multiply Group.
Viola Communications is
a Multiply Group company.
Firefly
Firefly pioneers street-level digital media, providing
dynamic advertising on taxis and rideshare vehicles in
three countries, offering a distinctive and engaging
advertising platform.
Firefly is a Multiply
Group company.
Media 247
Media 247 is Dubai's premier outdoor advertising
company, with over 45 locations and partnerships with
top brands, including expanded reach through RTA Taxi
acquisitions. It operates as a subsidiary under Multiply
Group.
Media 247 is a Multiply Group company.
Backlite
BackLite, a specialist Out-of-Home (OOH) media company
based in the UAE, is renowned for its innovative
advertising strategies and elegantly designed sites in
prestigious locations. BackLite maximizes a brand's
desirability, distinguishing between mere necessity and
deep desire, single purchases and lifelong loyalty, and
noticing a brand and being irresistibly drawn to it.
Backlite
is a Multiply Group company.
At the forefront of advertising, IHC’s Media portfolio provides dynamic out-of-home advertising solutions and full-service agency support, helping brands engage with their audiences effectively.
Redefining investment leadership globally, leveraging innovation and sustainability to create dynamic value networks.